BALENCIAGA: PARIS FASHION WEEK
Inside one of the largest digital volumes ever built, Balenciaga’s Winter ‘24 Collection launched at Paris Fashion Week with a bang, immersing attendees in a 360 degree photo realistic natural landscape. The show opened on a day to night timelapse of Iceland, that seamlessly connected views from 8 all walls, to the floor, to the ceiling.
Creative Direction: Balenciaga, Sub Global, Niklas Bildstein Zaar
Content Direction: Maxime Quoilin
Technical Director: Matt Lowe
Executive Producer: Ralph Miccio, Ryan Heiferman
Unreal Artists: Mike Kluge, Alex Hooker, Brian Lowe, Mike Shin
Artists: Logan Seaman, Jenni Yang, Will Wharton, Pierre Zandrowicz, Matea Friend, Alexandre Moors
Assistants: Vincent Wuxu, Nathan Rodriguez, Kelit
